The Pros and Cons of a Bubble Tea Franchise
With the predicted rapid growth of the bubble tea businesses, starting your own boba store is an excellent idea. Yet, even then, you have to make a choice: going independent vs. franchising. In this article, we will focus on the latter. What are the pros and cons of a bubble tea franchise? Learn more by reading on!
Owning a franchise: pros and cons
When planning how to start a bubble tea business, deciding whether to own a franchise is among the first steps that you need to take. As an aware entrepreneur, you know that such a decision cannot be made spontaneously. A franchise has its pros and cons – you should analyze them thoroughly before setting your mind. What are they exactly? Let’s start with the pros.
Bubble tea franchise: pros
The list of advantages is quite long, yet it might differ depending on who you work with. Thus, we will specifically take into consideration our Sharetea franchise model.
Training – Exclusive training is always a plus, no matter what kind of business you run. But, with bubble tea stores not being typical restaurants or cafés, it plays an even more critical role when it comes to employee and manager training. In Sharetea we provide you with our own, unique training on how to successfully start and manage your store – you will know exactly what to do.
Marketing – Designing your marketing materials, coming up with elaborate strategies, finally finding the best marketing channels to approach your customers – this is costly and time-consuming. Yet, franchising with an established brand takes a lot of this effort away from you. The marketing graphic materials are already designed for different purposes – it saves money and proves effectiveness.
The Brand – Building up brand awareness and recognition is a lengthy process. Yet, without it, customers might perceive you as yet another average bubble tea store. By choosing a renowned franchise, you skip all of that. You can start with a brand that is well-known, trustworthy, and reliable.
Operational Support – Running a bubble tea store is not just selling boba – you have to order your own ingredients, find vendors, and test for quality. A major advantage of a franchise is that all of these are already ready for you. The entire process has been standardized and simplified.
The menu – You know what may be troublesome when starting an independent bubble tea store? Coming up with recipes and ideas for the items in your menu can be a headache. You never know what your customers might like, and selecting a boba flavor that doesn’t sell well could lead to losses when the ingredients expire. Partnering with a franchise can help mitigate this concern – the menu is already set, based on the preferences of many customers from numerous stores around the country or even from around the world.
Bubble tea franchise: cons
We have gone through the pros of owning a bubble tea franchise, so now we will discuss the cons. While it might be truly beneficial, as anything, it has some downsides. These include:
Limited creativity – While you might have a lot of great ideas in your mind, when opting for a franchise, you might not be able to put all of them into life. Often, you will have to follow the ideas of the whole brand.
Non-permanent contract – Depending on your point of view, this might be a pro or a con of owning a franchise. Your agreement with a brand will be limited in time, and you have no guarantee that the period will be extended. If you have an idea of what to do in such a situation, it might not be that bad. If you don’t, it can get quite problematic. Although, if you follow the rules and ensure perfect cooperation, you should not have anything to worry about.
The takeaway
Opting for a franchise business offers a lot of benefits, but it also comes with certain disadvantages. Now that you’ve gained a deeper understanding of them, you can make an informed decision. Don’t want to go independent? Check our bubble tea franchise – together we will make your business thrive!
Was this article helpful? Check out our other posts, for instance: The Future of Bubble Tea: Trends and Innovations to Look Out For