How to Start a Boba Tea Franchise in the US?
Bubble tea became one of the most beloved drinks in the whole US – especially among millennials and Gen Z. With thousands of boba cups sold every day, it’s not surprising that this seems as a promising business opportunity. But, how to start a boba tea shop in the US? We explain it here, so read on.
How to Start Your Own Bubble Tea Business in the US? The Principles
We will begin with the most important steps that you need to complete before even starting your bubble tea business. What should you make sure at the very beginning?
First of all, you need to be a boba fan yourself. You can’t sell a product successfully if you don’t believe in it. Think about it – how many times did you try bubble tea? Do you know what it is? How to drink it? What are the different kinds of this beverage? If you are able to answer these questions right away, you will manage in this industry.
Secondly, you should do your market research. Find out which brands operate in your area, compare the different boba shops, you may even contact some of the brands to learn more and get relevant information that will help you make the next decisions.
Finally, you need to decide whether you’re franchising or setting up your own brand. It all depends on the state and city that you want to sell your bubble tea in. If there are many stores run by large boba chains, it might be better to join a franchise and enjoy the benefits of an established brand (read more about the pros and cons of bubble tea franchise). In rural areas, where competition is often limited, you may consider starting your own shop. Alternatively, if you prefer expert guidance, you can inquire about franchising.
How to Start A Bubble Tea Shop in the US? Getting It Done
After researching your target market and deciding on the business model, you are almost ready to set up your store. This means that it’s time to look at other aspects.
When considering starting a bubble tea shop, you should consider several factors. You want your bubble tea store to be visible, you want it to be convenient, you want it to be attractive. So, what should you take into consideration?
Supplier – Various suppliers may lead to differences in product choices, shipping, cost etc. You may need to take into account the convenience of restocking, pricing, and most importantly the taste and quality of the products you will be serving.
Visibility – Customers won’t come to your shop if they don’t know that it exists. This is why it’s crucial to consider the location of your store, whether it’s on a busy street near a shopping center or a community with schools around. Placing your store in a small and less visited location might require more marketing efforts in the long run, so it might not be the best solution.
Competition – Brand reliability, constant new flavors, and quality service are keys for many customers. That means you will need to find something distinctive to attract potential customers and prevent competitors from winning them over.
After deciding on the above, the last step that you need to complete is paperwork. Sign the contracts with your franchise (if you opted for this model), your lease, and get ready to start your business.
The Takeaway
How to start a boba shop in the US? Firstly, make market research; secondly, decide on the business model; thirdly, choose a location; finally sign contracts with the suppliers or the franchise. Remember that it’s just the beginning – you will still need to market your products, and come up with the menu.
And, if you are looking for an opportunity to work with an established, strong brand, check our bubble tea franchise info!