Comparison of OMOMO Franchise and ShareTea
There are quite a few differences between the OMOMO franchise and ShareTea's own value propositions. Both shops place great emphasis on the quality of drinks and services and have an established presence as a top bubble tea spot in California. However, the main difference between the two is that OMOMO franchises don't exist! That's right, it's a fully company-owned enterprise. To see how it stacks up against ShareTea, read the full analysis below.
How Does Franchising Work?
Before we properly dive into the topic, let's give you a quick recap of what a franchise actually entails. In essence, when a business wants to rapidly expand its scope of operations, the best way to do that is by opening up new locations to grow its presence on the market.
Franchising allows you to do it much faster by allowing individuals to open new stores in your name. This way, you grow your brand recognition and expand market presence at the cost of ceding some creative control to new franchise locations, as well as a percentage of your total income, which goes to your franchisees.
OMOMO Franchise – An Overview
The OMOMO Tea Shoppe was launched in 2018 with a mission to bring an authentic boba tea experience from reputable growers in East Asia across the world to the United States. They currently operate three separate locations in Southern California: one in Irvine, one in San Diego, and one in Chino Hills, with a fourth location opening soon in Brea.
Each OMOMO location remains company-owned, and as such, the brand does not qualify as a franchise under the definition we have established above. On their website, they inform readers they currently have no future plans to establish a bubble tea franchising process.
OMOMO Tea Shoppe vs. ShareTea – Key Differences
As mentioned before, OMOMO does not operate on a franchise model, meaning that it keeps full control over the brand and daily operations. On another note, this results in slower growth for the company, as opening up new locations and expanding their customer base requires more capital and effort.
By contrast, ShareTea is a successful franchise that has been operating since 1992. Its extensive experience in the boba tea market has allowed ShareTea to establish itself as a renowned brand worldwide. With over 400 locations on four different continents, ShareTea brings quality products to millions of people, positioning it well to compete against other large-scale franchises such as the Gong Cha franchise or KungFuTea franchise.
OMOMO Franchise and ShareTea – Impact on Customers
OMOMO's company-owned model translates to a more consistent quality across all its locations. Each of their stores adheres to strict standards to uphold their quality-oriented branding and elevate the bubble tea experience.
ShareTea's widespread availability means customers can easily access their favorite boba tea drinks. The robust franchising system ensures franchisees receive comprehensive training to maintain consistent customer service across all locations globally.
The Takeaway
Even though the OMOMO brand isn't exactly a franchise, they can still make a splash in the Californian bubble tea scene. Their commitment to quality remains their biggest selling point. On the other hand, ShareTea not only offers a great product and varied drinks menu, but also excels in bringing authentic bubble tea drinks to a global audience, earning it its well-deserved reputation as a top bubble tea brand.
